17+ Years in Marketing. Still Asking Better Questions.

I’m Olena Alzkhravi, a marketing professional based in Dubai with 17+ years of experience across marketing strategy, digital growth, performance, content, and analytics.

My Journey

My career in marketing has taken me across different industries, markets, and business challenges — from tourism, hospitality, and food to automotive, real estate, and technology.
Working across international markets has taught me that there is no universal marketing formula. Customer behaviour changes. Markets change. Business priorities change. The strategy has to change with them.

Experience That Shaped How I Lead Marketing

MY EXPERIENCE

Working across different industries and international markets has shaped the way I approach marketing. It taught me to adapt quickly, question assumptions, and understand that every business comes with its own customers, challenges, and priorities.

Education & Professional Development

Education & Credentials

MSc in Marketing & Banking

Higher Institute of Business Administration (HIBA)

BSc in Accounting

Damascus University

Google Certifications

Google Analytics & Digital Marketing

Meta Certification

Social Media Marketing